Let’s talk makeup! More importantly, complexion makeup! Your foundation, concealer, setting powder, bronzer, and even primer make up a HUGE part of your makeup routine but are often forgotten about. These face makeup products can often be a huge part of the reason you don’t love the way your makeup looks. Whether it's using the wrong product, not using enough of a product, or not using the product at all- there is a fix to your dilemma.
Here are 5 of our BIGGEST Tips to help you LOVE the way your makeup looks!
USE A MAKEUP PRIMER
Primer is literally a MUST HAVE for anyone who is wearing foundation. You need to be using a primer before your foundation for 2 reasons. Firstly, it blurs out any fine lines or enlarged pores leaving you with a great base to apply foundation. Second, it keeps your foundation on throughout the day. Think of this miracle product like glue. It keeps your foundation stuck in place all day long.
One of the main complaints we hear about makeup is that it wears off by mid-day, or "looks crummy by lunch", our first question is- Are you wearing a primer? If the answer is no (which 9 out of 10 times it is) then we have solved the problem. If your makeup isn't lasting, or is looking bad by the middle of the day, then primer is your answer! It will keep your makeup on and looking its best all day long.
Now that we know we need a primer, the next question is, which primer do you need? There are different kinds of primer for different needs. At Pure, we carry 2 different primers (and both are amazing)!
First, we have the Mineral Primer- this product is an oldie and a goodie. It is the original primer created by Youngblood cosmetics and is hydrating and smoothing! This primer blurs out fine lines and pores allowing you to get that flawless finish. But, keep in mind it is hydrating! It adds extra moisture to the skin and is great for those with normal to dry skin.
Next, we have the CC Primer. This tinted primer is a newer addition to the Youngblood collection and is one of our overall product FAVORITES. It comes in two shades- bare and tan. Not only does this primer smooth and perfect, it also evens out the skin tone. That's right y'all, this bad boy can help with skin discoloration. We also love that this primer is mattifying- but in a soft way. That means it is GREAT for those with normal to oily skin!
USE THE RIGHT FOUNDATION
All foundations do the same thing, why does it matter what kind I use? WRONGGGGG. Foundations are not created equal and it seriously does matter what foundation type, and foundation shade, you are using. Your foundation is so important to the overall look of your makeup.
When it comes to wearing the right shade, the simple truth is, many people aren't. Our skin naturally changes shades throughout the seasons (whether we are laying out in the sun or not). Often times people forget to transition their foundation shades to their lighter or darker shade based on the season. The issue is this leaves your face looking a totally different shade then your body (YIKES). This can contribute to the feeling of dislike towards the look of your makeup. Here is an example of someone not switching to their winter shade. On the left Hope is wearing her summer shade and on the right she has on her winter shade.
And it's not just the shade you are wearing that matters. The way your makeup looks can also be impacted by the type of foundation you are wearing. Foundation comes in a few forms. These include liquid, loose powder, pressed powder, and cream. With so many options it can be tough to know which one is actually best for you.
At Pure we use all Youngblood Cosmetics. This line has really focused on (and perfected) both liquid and powder foundation. We love the way these products wear, and look, on the skin. It’s light, breathable, but also gives a great full coverage. When choosing between the liquid and powder options there are a few things to keep in mind.
Liquid Foundation is great for those with dry skin! It adds moisture to the skin and keeps it from drying out further. We recommend liquid foundation throughout the colder months- as the weather can be super drying for the skin. It gives a fuller coverage to the skin, and can cover up most imperfections.
In contrast, Powder Foundation is great for those with naturally oily skin. Because it is a powder, it naturally helps to control oil, but still leaves the skin with a soft & radiant glow. We love that powder foundation has a buildable coverage. That means it can start off pretty sheer but can be built up to a seriously full coverage.
*** Sometimes one just isn't enough! We love to mix the liquid and powder foundations when we want a full coverage flawless look.
In the end it's all about finding the foundation that works the best for your skin type. Whether it's liquid, powder, or a combination of them both. Finding the perfect match for you can make a world of difference in the way your makeup looks and wears on your face.
USE THE RIGHT UTENSILS
When it comes to makeup essentials- many of us think of products and forget all about the utensils. If your goal is to have flawless looking makeup that lasts, then you need to pay attention to the makeup brushes you are using. Using the right brush can help with the coverage of your foundation, and the blend of your makeup.
We recommend using a brush with short compact bristles when applying your foundation. This will help you to create a full coverage makeup look that will last longer throughout the day. Using a larger fluffy brush to apply your foundation will leave you with a super light coverage that virtually disappears by mid day (No thanks).
Additionally, using a beauty blender- instead of a brush or your fingers- can really help to make your concealer or liquid foundation blend. When using a beauty blender, make sure to get the sponge damp with water before using. This helps the sponge blend in the product evenly. If you are using the blender with your liquid foundation keeping it damp will help the foundation to look more like skin, and can work wonders on areas of your skin that are dry.
USE A CONCEALER
Concealer is for everyone! We like to think of it as a non-negotiable when it comes to all makeup routines. Whether you're 21 or 81, this bad boy is for you! Concealer can be used to cover up blemishes and dark spots, and can also help to illuminate your eyes. Keep in mind that using a beauty blender to work the concealer into the skin is the best way to get long lasting results.
When applying the concealer use your concealer brush to apply the concealer under your eyes in a large upside down triangle. Doing this helps to give the illusion of a de-puffed eye area, and it also takes away any discoloration. Then, use your beauty blender to press the concealer into the skin and leave it looking well blended. To finish, set the concealer with a pressed setting powder, to ensure a long lasting result without creasing.
PERFECT YOUR SKINCARE ROUTINE
And sometimes, the issue has nothing to do with your makeup at all. Great skin is the best thing to have to create a makeup look you love. If your makeup is continually looking chunky or making you look super oily, switching up your skincare routine can work wonders.
We recommend regularly using a facial scrub (about 2-3 times a week) to take off any dead skin that can cause breakouts or imperfections in your makeup. We also recommend using a great moisturizer that helps your skin to be it's best.
When in doubt, asking a makeup professional for their recommendation of what's best for you is the best way to get the most from your makeup. Our staff is always here to listen to your makeup complaints and find you the perfect solution! When you pop in now through November 7th you will receive 3 FREE makeup brushes with the purchase of your perfect primer, foundation, and concealer! It's a win, win, win. So stop in and see us- and fall in LOVE with your makeup again!
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